In an era where Influencer Landscape is rapidly evolving, staying informed is key to maximizing its full potential. "Global and Vietnam Influencer Marketing Landscape 2024" report provides an in-depth outlook of the key trends shaping Influencer Marketing worldwide and in Vietnam in 2024, building on the foundation of 2023's dynamics. Whether you're a marketer or business, get important insights into past and current trends from our report to stay ahead in the Digital zone.
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Grasping how much to budget for Influencers of all sizes helps marketers formulate effective strategies.
Follower count now isn’t an important metric. Discover other vital metrics helping brands choose RIGHT influencers.
Despite TikTok's rapid growth, Facebook remains the preferred choice for Influencer Marketing
Influencer marketing isn't a one-size-fits-all solution; its effectiveness varies across industries.
2023 saw the rise of Pet Influencers, Comic Influencers, Kid Influencers, Group Influencers, and AI Influencers.
2024 anticipates the integration of AI brand ambassadors and influencers, offering unprecedented opportunities for personalization and engagement.
"The detailed analysis of influencer platform effectiveness provides a strategic roadmap for brands to allocate their marketing resources more wisely"
Jessica Phan
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam MMA Global - APAC
"This report is a wake-up call for brands to rethink influencer partnerships, focusing on depth and alignment rather than sheer numbers"
Dr. Liem Viet Ngo
Associate Professor of Marketing, UNSW Sydney Editor-in-Chief, Australasian Marketing Journal
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